Chatberry — WhatsApp Marketing Automation Platform

Businesses across the Middle East and North Africa rely on WhatsApp as their primary customer communication channel, yet most were using personal WhatsApp accounts for marketing — risking account bans, losing conversation history, and hitting broadcast limits. The few existing automation tools were built for Western markets with no Arabic support or RTL interfaces.

Chatberry needed a platform built from the ground up for Arabic-speaking businesses: official WhatsApp Business API integration, RTL-first interface, bulk messaging that complies with WhatsApp's policies, and automation workflows that non-technical business owners could set up themselves.

We built a WhatsApp-native marketing platform for the MENA market:

Official API integration — Direct WhatsApp Business API connection with verified business profiles, eliminating ban risks. Supports multiple numbers and official branding for business credibility.

Broadcast & campaign engine — Bulk messaging with audience segmentation, scheduled sends, and template management. Rich media support for images, videos, and documents within WhatsApp's guidelines.

Multi-agent inbox — Shared team inbox where multiple agents handle customer conversations simultaneously. Assignment rules, internal notes, and conversation tagging for organized support.

Arabic-first RTL interface — Every component designed right-to-left from the start — not retrofitted. Natural Arabic typography, number formatting, and cultural UX patterns throughout.

Campaign analytics — Delivery rates, read receipts, response tracking, and conversion attribution. Businesses see exactly which campaigns drive engagement and revenue.

Chatberry became a go-to WhatsApp marketing tool in the region:

Thousands of businesses onboarded across Kuwait, Saudi Arabia, UAE, and Egypt — from small shops to enterprise retailers.

Millions of messages sent monthly through the platform with 95%+ delivery rates via the official API.

The Arabic-first approach proved to be Chatberry's strongest differentiator. Competing tools required businesses to work in English interfaces and translate content — Chatberry feels native from day one.